All Case Studies
The Challenge
Publishers and advertisers in the Western Balkans lacked a dedicated platform for managing ad inventory, campaigns, and audience targeting in their regional market.
Our Solution
Developed the first digital advertising platform built specifically for the Western Balkans, with publisher dashboards, campaign management, and audience targeting.
What We Built
- Built a publisher dashboard with real-time analytics, ad placement management, and revenue tracking.
- Developed an advertiser campaign management system with budget controls, scheduling, and performance metrics.
- Implemented audience targeting with regional, category, and contextual filters.
- Created a conversion tracking system for measuring ad effectiveness across campaigns.
- Designed RTB (Real-Time Bidding) integration architecture and Prebid.js integration planning for programmatic advertising.
- Built a pay-per-interaction pricing model with transparent publisher ratings.
- Developed lightweight script integration for seamless ad placement on publisher sites.
The Impact
Enabled publishers to monetize content effectively while giving advertisers precise targeting tools. Already onboarded 8+ publishers and 7+ advertisers, covering 6 regions across the Western Balkans.